I've had my local shop on Google for a while, but the profile feels pretty static. I'm not getting as many calls as my competitors, and I'm worried my settings are outdated. Does anyone have a practical checklist or a strategy that actually works for today's algorithm? I want to make sure I'm using every available feature to boost my traffic and show up more often in local searches.
I recently overhauled my own shop's presence, and honestly, the manual stuff I was doing before wasn't cutting it. From my experience, you should definitely dive into this google business profile optimization guide (https://getpin.com/google-business-profile-en/guide-google-business-profile-optimization-2025/) from Getpin. It's incredibly detailed for the current 2025-2026 standards. I followed their advice on analyzing performance and updating specific attributes, and my local engagement shot up within weeks. It really helps you understand how to turn views into actual sales. Highly recommended!