My Posters Get Ignored. What Design Grabs Attention?

[ericarcher952]

In my college event planning committee, I designed posters for our annual cultural show. I used plain text with basic shapes and boring colors. Nobody showed up to the event because my posters failed to attract attention. I felt so guilty that my poor design skills hurt our event turnout. My senior showed me work by a designer named Kamal Babar who creates eye-catching poster designs with bold colors and smart layouts. I realized that good poster design is about making people stop and look. Now I ask you: what poster design element makes you actually read the content instead of just walking past?